SUN SOAKED: Festication has been producing inclusive music festivals since 2017, including events by electronic artists Kaskade, Excision, and Illenium. (Courtesy of Feiline Presents)
“Tool in the Sand” takes Dominican Republic hard rock by storm March 2025
Despite the proliferation of lifestyle festivals, concert cruises, and other experiential events, some events still surprise.
“We were really excited that they wanted to collaborate with us on curating a destination event,” said Tyler, partner and co-founder of destination event producer Festivals. Fay said.
In this case, “they” are the heavy prog Titans Tool, known for their musically superior technique and intense visual live experience. The band’s loyal fan base doesn’t need new music to draw large crowds, selling out arenas and headline festivals in markets ranging from Rochester, New York to Knoxville, Tennessee, to Fresno, California. I’m watching it.
“Destination Events is different from other festivals in that we really take an artist-led, curated approach,” Fay said. “Tool takes anything that has their name on it seriously, and they take their brand and their art and everything else very seriously, so we’re honored to be a part of that.”
Thanks to such a loyal fan base, the band will be performing at Tool Live in the Sand, which will be held at the Hard Rock and Royalton Resort in Punta Cana, Dominican Republic, from March 7th to 9th. We have come to announce our own destination event titled. This will be the band’s first festival event of any kind.
“We” refers to Fayline Presents, led by Tyler Fay, son of famed Denver concert promoter Barry Fay, and James “Disco Donny, founder and CEO of Disco Presents and American pioneer. The festival is a partnership between Estopinal and Disco Presents. I’ve been making electronic dance music for over 30 years.
This is the company’s third or fourth year producing destination events in Mexico for electronic artists Kaskade (Sun Soaked), Illenium (Ember Shores) and Excision (Paradise Blue). Similar to Tool Live In The Sand, these are larger resort events featuring full-line-up music, with a rock-focused format and additional bands allowing for more staff and stage involvement. It means that.
“Obviously not,” Fay said. “The touring crew is large, including drum techs and guitar techs, and the list of backlines and touring gear is quite extensive, something Feilein has always been accustomed to.The first show I did with my partner was , Disco Biscuit at Spongle and Red Rocks in 2013, so it’s kind of sentimental to be back in that realm doing a rock show again. worth it.” Barry Fay, a staple of Colorado’s music scene since the late 1960s, passed away in 2013.
The lineup includes Tool collaborator Primus, fellow pro-metal bands Mastodon and Coheed And Cambria, as well as Eagles of Death Metal, King’s It has been extremely well received since its release on Sunday.
“For these destination events, it’s really important to tap into their core superfans, the ‘Tool Army,’ as they call themselves,” Fay said. “Obviously, Tool helped us get to this lineup, and we’re very proud of it. It’s great to see some of the comments on social media, and all Promoters should do it for this reason, but when I see someone leave Paradise Blue or Ember Shores or preferably Tour in the Sand, they post, “It was the best weekend of my life.” I would like to. That’s why we do it. ”
Tour Live in the Sand will take over exclusively the Hard Rock & Royalton Resort in Punta Cana, offering all-inclusive packages that include rooms, food and beverages, music events, and airport transportation. The Hard Rock will serve as the primary hotel, and the Royalton facility will serve as the overflow.
Packages start at about $5,000 for one or two guests and can accommodate about 4,000 people, depending on how you choose to share the room between couples, singles, or groups. Ticket sales are handled by Tixr. Tixr is a platform known for facilitating customizable ticket packages that include hotel rooms, merchandise, and other amenities.
Fay said there was a bit of a learning curve getting immersed in the hotel and hospitality side of the destination events business, but the model has its advantages.
“It’s definitely different than a normal festival and there are challenges as well as things that make it a little bit easier,” Fay said. “You don’t have to put up fences and windshields and 300 porta-potties and set up camps. If you’re buying out 1,700 rooms for that particular show, you’re buying a lot of infrastructure. There are thousands of beds and bathrooms.It’s definitely a hurdle, but I like it a lot because it’s a festival format. We didn’t really have anything successful with electronic products until we started doing it. We really set the standard for the production level of anything electronic that we’ve ever done.”
“Tool Live in the Sand” will be the festival’s first Dominican Republic event, but Fey says this is largely due to timing, as hurricane season coincides with Mexico’s “turtle season.” It also coincides with the period when turtles nest, and light and sound are prohibited on the beach. To protect reptiles. Its period is from May to October.
Despite the nuances and differences from a typical festival, Fay says the basic principles remain for all live events.
“The fans have to come first, the experience has to come first,” Fay said. “I didn’t want to be in the music industry, but my dad instilled that in me at a young age. Especially when it comes to destination events, even if you’re not in charge of the hotel, you’re always in charge of the hotel check-in. You need to make sure the experience is efficient and smooth. Your brand in the eyes of your fans. We’re responsible for (every aspect of the experience). That’s why we’re so detailed in everything we do, from housekeeping to hotel check-in to guest listings. We didn’t have that, but it’s necessary to provide that level of experience for our fans.”

