Published December 13, 2025
This winter, Cancun took the top spot as the most desired winter getaway for U.S. tourists, beating out famous beaches like Punta Cana, Aruba, and other tropical paradises. Cancun’s rise to the top is driven by a unique combination of affordability, accessibility, and a variety of experiences, from relaxing beach days to cultural excursions. With its convenient airport, diverse resorts, and perfect year-round climate, Cancun stands out as a popular destination for those seeking warmth and adventure this holiday season. As U.S. travelers seek hassle-free, sun-soaked vacations, Cancun has emerged as the clear leader over other popular beach destinations.
Unprecedented surge in holiday travel
AAA’s Holiday Travel Forecast predicts a record 122.4 million Americans will travel between December 20 and January 1. This is a 2.2% increase compared to last year and confirms that U.S. travel demand remains strong despite price increases and seasonal hurdles. Even in the face of the challenges of inflation, Americans are undaunted in their pursuit of vacation, eager to reconnect with family, enjoy a much-needed vacation, and soak up the warmth of sunny destinations.
With the growing number of travelers favoring tropical retreats, Cancun has emerged as a prime destination for those looking to escape the winter chill. As families reunite and post-pandemic reunions gain traction, Cancun’s appeal as the perfect beach escape continues to grow.
Cancun emerges as the ultimate winter getaway
Cancun has officially topped the list of most popular international destinations for U.S. travelers this winter. Beating more famous competitors like Punta Cana and Aruba, Cancun offers an unparalleled combination of accessibility, diversity, and perfect climate. Through AAA data and other industry insights, it’s clear that Cancun is the most desired winter vacation destination.
Cancun’s popularity is largely due to its well-connected international airport, with many direct flights from major US cities. Additionally, Cancun is ideally located close to popular Riviera Maya tourist destinations such as Playa del Carmen and Tulum, making it a one-stop destination for beach lovers and culture seekers.
Cancun’s appeal is further enhanced by its wide range of accommodations, from all-inclusive resorts to boutique hotels, making it a versatile choice for all types of travelers. Whether you’re a traveler looking to relax on the beach or explore Mayan ruins, Cancun has something for everyone.
Impact on travelers
Bookings are on the rise in Cancun, so anyone planning a visit this winter should act early to secure a slot. Resorts and flights fill up quickly, so remaining tickets may be offered at a premium price. Travelers should plan early to enjoy Cancun’s beautiful beaches and vibrant atmosphere without the stress of last-minute bookings.
The increase in demand is not limited to Cancun. Other warm-weather domestic destinations, including Orlando, Fort Lauderdale and Miami, are also seeing a surge in bookings. This widespread trend suggests that Americans are increasingly choosing to sunbathe at home and abroad, trading their winter coats for swimsuits and sandy beaches.
Key travel trends for U.S. vacation travelers
AAA’s study of U.S. vacation travel reveals several notable trends.
Road trips are the mainstream of travel. Nearly 89% of U.S. vacation travelers are expected to hit the road, reflecting a continued preference for flexibility and cost-effective travel. Air travel is on the rise. This holiday season will be a milestone, with more than 8 million Americans expected to board a plane domestically. Holiday air travel volume exceeds previous records. Preference for warm destinations: Tropical locations like Cancun are in high demand, offering reliable weather and a wide range of vacation options, from relaxing on the beach to cultural and adventurous activities.
Tips for a smooth winter vacation in Cancun
As Cancun’s peak holiday season approaches, travel experts recommend booking your flights and accommodation early. Given the destination’s popularity, those planning a visit during the holidays should act quickly to secure their desired travel time and accommodations.
Travelers can avoid the stress of limited availability by choosing flexible accommodations and planning their logistics in advance. Cancun’s stable climate, beautiful beaches, and variety of activities, from resort fun to exploring ancient ruins, make Cancun an ideal destination for all types of travelers.
Thanks to its accessibility, affordability, and perfect climate, Cancun has surpassed Punta Cana, Aruba, and other beach paradises as the top choice for U.S. tourists seeking the ultimate winter escape.
Cancun’s emergence as the number one winter sun destination for U.S. travelers is a testament to its growing appeal. With millions of Americans planning to travel this holiday season, Cancun continues to be the ultimate escape destination for those seeking warm weather and a tropical retreat. From beautiful beaches and rich culture to a wide range of resorts and activities, Cancun has everything you need for an unforgettable winter vacation. By booking early and planning ahead, travelers can make the most of this paradise and ensure a relaxing and memorable vacation.
