Published December 12, 2025
As winter approaches, we’re seeing a big shift in U.S. vacation travel trends. Cancun, Mexico’s Caribbean tropical haven, has jumped to the top of the list as the most popular international winter sun destination for American travelers in 2025-2026. This exciting revelation comes from AAA’s latest travel forecast, which predicts record travel volumes during the year-end holiday period, which runs from December 20th to January 1st. With 122.4 million Americans expected to travel or board a plane, this winter is shaping up to be the busiest travel season in recent history. Cancun is now a destination destination for Americans seeking warm weather, sunshine, and the chance to unwind in paradise.
AAA’s year-end travel report highlights that sunny beach destinations, particularly those in the Caribbean and Mexico, will dominate travelers’ plans, with Cancun taking the top spot over perennial favorites like Punta Cana and Aruba. This reflects continued consumer demand for accessible and picturesque locations that combine luxury resorts, cultural experiences and beautiful scenery. Cancun continues to attract tourists from all over the world, and it is expected that it will continue to solidify its position as a tourist hub in Mexico.
Despite challenges, record travel volumes expected
The 2025 U.S. holiday travel forecast shows that the travel market is not only surviving, but thriving. Despite rising prices and seasonal challenges, Americans are more eager than ever to travel, especially to sunny destinations like Cancun. According to AAA travel analysts, 122.4 million Americans are expected to travel at least 80 miles from home during the peak holiday period, a 2.2% increase over last year’s already record-setting number of travelers. This sharp increase in travel volume underscores the resilience of the U.S. travel industry amid uncertainty brought about by inflation and high demand.
Interestingly, Cancun’s popularity doesn’t just come from its world-famous beaches and luxury resorts. It also depends on the ease of access to the destination. Cancun’s international airport is connected to major U.S. cities, with direct flights from hubs such as Miami, Orlando, and Fort Lauderdale. This makes it an attractive option for travelers looking for a quick vacation without the hassle of long travel times and complicated visa procedures. Cancun has become synonymous with affordable luxury for many, offering visitors everything from all-inclusive packages to adventure activities like ziplining, ruin tours, and snorkeling in the crystal-clear waters of the Caribbean Sea.
Why Cancun is the preferred choice
Cancun’s appeal lies in its ability to cater to a wide variety of travelers, from those looking for total beach relaxation to those looking for adventure and cultural experiences. The city’s hotel infrastructure is also a factor, with options ranging from luxury resorts to budget accommodations, making it accessible to a wide range of demographics. Whether you’re lounging by the pool or visiting Mayan ruins, Cancun offers something for everyone.
The destination tourism boom is not an isolated trend. AAA booking patterns reveal that a significant portion of Americans are choosing to vacation in warmer climates this year, with Cancun leading the way. Cancun’s combination of sun, sea and sand continues to attract travelers, with the popularity of international beach resorts higher than expected, according to travel agency data. According to local tourism experts, “When Americans seek some winter sun, they overwhelmingly choose Cancun.” This statement reflects not only AAA’s data but also a broader cultural shift toward sunny vacations during the winter months.
US domestic travel trends also reflect desire for warmth
While Cancun tops the list for international travel, domestic sunny destinations like Orlando, Florida, Fort Lauderdale, and Miami also rank high on the list of top choices for U.S. travelers. According to AAA, Florida continues to be one of the best states for winter travel, with beaches, theme parks, and a tropical climate drawing families and vacationers alike. This is consistent with a broader pattern. That means Americans are choosing to trade cold weather for warm beaches and sunny skies, both here and abroad.
Interestingly, this year also marks an important milestone in the world of air travel. AAA reports that more than 8 million Americans are expected to take domestic flights during the holiday season, surpassing the 8 million mark for the first time in history. This is a testament to the strength of the U.S. aviation industry, which has weathered the storm of rising fuel prices and the ongoing recovery in aviation demand.
Cancun’s growing popularity comes with some challenges
As travel to Cancun reaches new heights, hotel inventory and air capacity are tight, especially during peak holiday periods. Due to increased demand, it is becoming more difficult to secure rooms and seats on flights to Cancun as the season progresses. Travelers planning a visit are strongly encouraged to book early and secure accommodation in advance to avoid the frustration of limited availability.
Additionally, with Cancun’s growing popularity, travelers can face high costs, especially when booking last-minute. As the peak winter season approaches, resort prices, airline tickets, and rental car prices can rise sharply. Despite these challenges, Cancun remains an attractive option for those seeking affordable luxury, beachfront relaxation, and an escape from the tropical chill.
Make the most of Cancun’s winter sun
For those looking to experience Cancun’s sunny beaches and vibrant atmosphere this winter, early planning is key. Travel experts strongly recommend booking early, not only for accommodation, but also for activities, tours, and other arrangements. Given the expected surge in demand, some foresight may be required to ensure a seamless travel experience. Fortunately, with the right planning, travelers can enjoy Cancun’s laid-back charm and festive atmosphere, making it the ultimate winter escape.
As Americans flock to Cancun for their winter getaways, the destination is poised to maintain its position as the top winter sunshine spot for American travelers. AAA’s travel forecast suggests a booming year for holiday travel, with Cancun leading the way in offering an unforgettable combination of tropical beauty, cultural experiences, and sun-soaked days. Whether it’s for relaxation or adventure, Cancun is a great option for anyone looking to escape the winter chill.
