Published January 15, 2026
Grupo Punta Cana, the leading company responsible for the development of one of the best resort destinations in the Caribbean, will present cutting-edge ideas for combining sports tourism and luxury travel at FITUR 2026. The event, to be held in Madrid, Spain, from January 21st to 25th, will be a great opportunity for the company to demonstrate its significant influence in establishing the Dominican Republic as a diverse and internationally competitive tourist destination.
Strengthening Punta Cana’s position in the global tourism market
Grupo Puntacana’s participation in FITUR 2026 will further cement the company’s reputation as a pioneer in the tourism industry. As part of the official delegation of the Dominican Republic, the company will present its latest initiatives strategically designed to diversify the country’s tourism offerings. Sports tourism will be a particular focus, and the company aims to tap into this lucrative sector by showcasing major international sporting events and luxury travel experiences that complement Punta Cana’s sun-soaked reputation.
The company’s ambitious plans include new tourism development in Miches, located on the eastern coast of the Dominican Republic. Developed in collaboration with the renowned Melia Group hotel chain, the project is expected to play a key role in positioning the area as a top destination for high-end travelers seeking exclusive and immersive experiences.
Expanding beyond traditional resort areas
Miches’ new project reflects the growing interest in emerging destinations beyond Punta Cana’s established resort zone. With its pristine beaches and tranquil surroundings, Miches is poised to become a new beacon for luxury travelers seeking an authentic Dominican experience away from the crowded tourist hotspots. Grupo Punta Cana’s initiative aims to blend modern luxury with the region’s natural beauty, ensuring it meets the growing demand for high-end experiences in less commercialized areas.
The expansion into Miches will not only diversify the region’s tourism offerings, but will also further increase the international profile of the Dominican Republic. As the country seeks to attract a wider range of tourists, Grupo Punta Cana’s commitment to sustainable and upscale tourism development will undoubtedly contribute to increasing the country’s attractiveness as a destination for both relaxation and adventure.
Introduction to international sporting events in the Dominican Republic
Grupo Punta Cana’s focus on sports tourism will also take center stage at FITUR 2026. The company will highlight its long-standing commitment to hosting the best international sporting events in the region, including the Corales Punta Cana Championship PGA Tour event. Scheduled for July 13-19, 2026, the high-profile golf tournament will attract the world’s best players and has become a signature event on the country’s sporting calendar.
As part of the company’s sports tourism strategy, Grupo Punta Cana will also promote the 3rd Women’s Polo Cup, which will be held on January 31st at the Punta Cana Resort Polo Club. Celebrating the growing popularity of women’s polo, this event further strengthens Punta Cana’s position as a premier sports tourism destination. Both events are promoted in close collaboration with the Ministry of Tourism (MITUR) and ASONAHORES, the Hotel and Tourism Association of the Dominican Republic.
These events not only raise Punta Cana’s global profile, but also strengthen the local hospitality sector by attracting wealthy tourists who are passionate about the sport. In particular, the Corales Punta Cana Championship attracts thousands of tourists and has the potential to generate significant economic benefits by increasing demand for luxury accommodation, fine dining, and other premium services in the region.
Supporting the growth of tourism in the Dominican Republic
Through its strategic initiatives, Grupo Puntacana aims to raise the profile of international tourism in the Dominican Republic, especially in the areas of sports and luxury travel. The company’s efforts are aligned with the country’s tourism goals, and support from both the private and public sectors is essential to ensure the success of these efforts.
Grupo Puntacana’s participation in FITUR 2026 not only highlights the importance of sports tourism, but also the company’s role in transforming the Dominican Republic into a multifaceted destination that caters to the diverse interests of travelers. As the country continues to recover from the global travel disruption of the past few years, the expansion of luxury offerings and high-profile sporting events is expected to contribute significantly to the tourism sector’s recovery.
A bright future for the tourism sector in Punta Cana
As Grupo Puntacana prepares to unveil its latest projects at FITUR 2026, the company’s impact on the local and national tourism industry is clear. By promoting sports tourism alongside luxury travel, the company creates new opportunities for economic growth, increases the region’s attractiveness to high-net-worth travelers, and strengthens the Dominican Republic’s position as a world-class destination.
In a rapidly evolving global tourism landscape, Grupo Punta Cana’s efforts in Punta Cana and the surrounding region are setting the stage for a new era in Dominican Republic tourism that combines sport, luxury and sustainability to attract a wide range of travelers from around the world.
final thoughts
Grupo Puntacana’s strategy to focus not only on sporting activities but also on luxury tourism for the FITUR 2026 event will ensure that Punta Cana as a whole is recognized as a leading multi-choice destination. In addition to these two areas of high customer demand, the company not only satisfies modern tourist preferences but also strengthens its regional hosting facilities for a winning future. Such diversification could be a source of significant economic benefits for the region and change Punta Cana’s image as the Caribbean’s premier destination.
