Published February 4, 2026
Marriott recently named Patricia Alvarez as the new sales and marketing director for Uvero Alto’s highly anticipated W Punta Cana. With an impressive career spanning over 20 years in the hospitality industry, Alvarez brings a wealth of knowledge and expertise to his new role. Her extensive experience leading high-performing commercial teams in the Caribbean, Latin America, Mexico, the United States and Canada makes her the perfect fit to lead commercial strategy at one of Marriott’s finest luxury resorts.
Proven track record in hospitality leadership
Patricia Alvarez’s career has been characterized by her consistent ability to drive results and lead innovative initiatives. She is recognized as a dynamic, results-oriented leader who has played a key role in the successful opening and brand transformation of more than 10 hotels. Through her leadership, she has successfully driven revenue growth, launched innovative concepts, and established high-impact industry partnerships.
Her impressive resume includes senior commercial leadership roles at some of the hospitality industry’s most respected brands, including Marriott International, Karisma Hotels & Resorts, AM Resorts, and Melia Hotels International. Mr. Alvarez also has extensive experience in the all-inclusive sector and will join Marriott in 2024 to lead the commercial strategy of the all-inclusive resort brand. In his new role at W Punta Cana, he will lead a comprehensive commercial strategy covering brand positioning, digital marketing, public relations, revenue collaboration and key account management.
Strategic Leadership for W Punta Cana’s Success
As director of sales and marketing for W Punta Cana at Uvero Alto, Mr. Alvarez will be responsible for the resort’s sales and marketing efforts. Her extensive experience and leadership expertise in the hospitality industry will play a key role in driving the success of W Punta Cana, Marriott’s luxury resort in the Dominican Republic. Alvarez’s strategic vision is expected to increase the resort’s profile and appeal, especially for high-end leisure and business travelers seeking a unique and unforgettable experience in the Caribbean.
Alvarez’s role will also include launching new concepts and further expanding Marriott’s presence in the Dominican Republic, where Marriott already has a strong presence. Under her leadership, W Punta Cana is poised to build on the brand’s reputation for delivering bold, luxurious and unforgettable experiences tailored to the unique needs of its customers.
Education and Certifications: A Strong Foundation for Success
Patricia Alvarez’s qualifications further strengthen her expertise and preparation to lead W Punta Cana. She holds an MBA from Universidad Pontificia Católica Madre y Maestra and a Bachelor’s degree in Hotel Management, with degree equivalency verified by the University of Toronto. In addition to his academic background, Alvarez also holds the Certified Meeting Specialist (CMS) designation, demonstrating extensive proficiency in the hospitality field.
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Fluent in English and Spanish, Alvarez is also fluent in French and Portuguese, allowing her to engage with clients around the world and navigate the global nature of the hospitality industry. Her multilingual skills are an asset and allow her to communicate effectively with Marriott’s diverse clientele in different markets.
Promising future for W Punta Cana
With Patricia Alvarez at the helm of sales and marketing at W Punta Cana, Marriott is poised for a new era of growth and success at Uvero Alto. Her extensive experience and leadership in the hospitality industry will help establish the resort as a popular destination for luxury travelers. Her strategic vision will continue to grow the brand’s presence, improve the guest experience, and further position Marriott in the highly competitive Dominican Republic market.
